Gin is traditionally called London Dry - but I live there and usually it isn’t. So I wanted to make a gin that would invoke that unique petrichor smell that comes from light rain hitting the pavement on a warm day. I’ve never met anybody who doesn’t like that smell.
The key ingredient in that petrichor smell is also present in beetroot. So we’ve combined beetroot with lovage, bay, orange, and ginger to create a gin with light notes alongside earthy tones that give a distinct rainy quality to the gin.
Capturing that elusive petrichor smell wasn’t easy - but eventually we discovered that beetroot contains the vital ingredient. It may not rain at all where you live, but this pours beautifully. We are famous for our humour.
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