For those who don't remember, Heaven Hill suffered a major fire in November of 1996, losing their distillery, countless warehouses, and nearly 100,000 barrels of whiskey in the process. As a result of that disaster, the company was forced to lower the ABV on some of their brands in order to stretch out the supply. Recently, however, new master distiller Conor O'Driscoll and team began looking at some of those labels and hatched a plan to return them to glory. Focus product one: The Evan Williams 1783, which is an entirely new animal, now "longer and stronger" according to Conor.